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The Sports Box

C'est La Vie Guesthouse

Hospitality
2019
Website
The Challenge

As part of my Brand Experience Design module during my MSc in Digital Design and Branding at Brunel University, we were given a task to brand ourselves. An important aspect in creating something meaningful, is to be immensely passionate about it. It comes by no surprise that my idea was related to football, as I am a football fanatic. As a concept, I decided to create a football subscription box. The Sports Box was Born.

Services Provided
Logo Design
Branding
Brand Strategy
My Approach

The aim was to create a minimal brand only having black and white as it's primary colours. The reason behind this is because the box would be affiliated with various football clubs, thereby adopting their colours. The Sports Box takes it one step further, besides the bi-monthly physical gift, customers will have access to a carefully curated online portal. This sports box is ideal for the real football nerd!